Why does science sometimes make people change attitudes and adopt new practices, and why in other occasions it doesn’t? Why do we increasingly stop smoking and do a lot of people still drive big cars despite the threat to the environment? Is it only because the first has a direct and short term effect on us and the other is distant in time and even location? After all global warming is always affecting others. That is probably not the only explanation. Is science itself questionable or the scientific method? If so, how can we communicate properly about science based decisions we all desperately need? Is art a better vehicle for change because it carries more emotional dimensions? Or, is the need for science based behaviour the ultimate argument to make sure that science becomes part of culture?