In the fast-paced modern world, science and technology (S&T) impact on all areas of life, at both an individual and organizational level. The degree of acceptance and absorption capacity of S&T vary across people and organisations both within countries and at a cross-cultural level. We need a deeper understanding of the cultural and social aspects of S&T, as the basis of individual and collective values, choices, behaviors, and risk-preferences related to S&T and a source of knowledge creation. However, the question is how we measure these concepts and acquire meaningful indicators to inform society and policy-making. This session will discuss how to design such measurements to visualise the desired linkage of science and society, gathering a broad range of participants including citizens, policy makers, and researchers. The session also focuses on the expected new role of science museums as a public space connecting science and society.