Session Concept:
Participants to learn about serving new audiences, especially those from indigenous or otherwise underserved backgrounds. Many museums have found that, to connect with a new audience, it is first necessary to understand how the audience views itself, or “self-identifies.” To do this involves asking the right questions and listening carefully to the answers – and then involving the audience in co-creating experiences of interest to them and making a long-term commitment to the relationship. A series of 5-minute case histories will describe efforts from six continents to reach diverse audiences. These case histories will set the stage for discussions in small groups about how best to serve new audiences, followed by a plenary session to summarise lessons for the field.